Why don’t we follow our instincts? In nature, many animals give out pheromones when they want to meet a potential mate - same in business.

Movie reviews, Trip Advisor ratings, Internet influencers, celebrity endorsements – opinions make for powerful marketing tools. Back in...

The delicious irony with designing digital transformation programmes.

Modern, convoluted buying processes make it so important to equip your advocates with new decision enablement skills.

Why conversations need to be high gain and a simple tip to practice.

Making your proposition as meaningful as possible to the most senior person in the buying process

Is it time to borrow B2C techniques to reach and test your B2B customers?

Creating your own luck - finding those times when preparation meets opportunity.

Appearance isn’t a reliable predictor of buyer behaviour.

Avoiding dry pipeline and ensuring predictable revenue.

Unless you have a really small office you can fit your target audience in your boardroom. Go deep rather than wide on understanding them

I have a bin for garden waste (grass cuttings, pruned plants, weeds - that kind of thing). I pay my local council a fixed amount each...

What's the best way of winning more? Don't fight battles you’ll almost certainly lose. Sounds obvious but I've lost count of the number...

Back in the day, the size of someone's rolodex was supposed to be an indication of their ability to open doors. Today it would probably...

It’s that time of year where budgets are committed and targets negotiated. Early in the new year you’ll have the annual kick-off and the...

Our brains are really good at bringing order from chaos, at recognising patterns from random data. But as is often the case, a strength...

If your company was a person, how would the people who work with you describe it? Considerate and easy to get along with? Or thoughtless...

Why do organisations find it so hard to articulate and quantify the value they deliver to their customers? It should be easy - “This is...

Historically we bundled things up because it made sense. It made processing quicker, easier and cheaper. But aggregation is rife with...

Did Mr Kipling eat his own cakes? Do you use what you sell? If the answer to that is “no”, just think about that for a moment. Think...