What We Do
Adjacency helps Business-to-Business organisations grow by fundamentally re-thinking how they engage with and articulate value to their customers. The result is:
a quicker connection with target customers
deeper more intimate relationship
increasing pipeline and probability of success
reduction in ineffective engagements
Our unique approach and proven method is delivered by skilled and experienced people that have an infectious enthusiam for growth. We create repeatable, predictable and scalable foundations to generate better than proportional increase in results with a clear link to future revenue potential that will delight your customers and excite your shareholders.
Creating sustainable, predictable and high quality opportunity pipeline by engaging your customers and describing your value in a different way.
Identifying and exploiting adjacent activity (services, products, relationships) to provide new, mutually beneficial, channels to market
Reducing wasted sales, business development and marketing resources by speeding up the design and execution of campaigns and research based challenger propositions for your target clients.
Harness the power of the collaborative economy to share resources with like minded organisations - driving down the cost of value creating activity.
Evaluating blockchain based business propositions based on dimensions of suitability and feasibility. Assessing the dimensions of value delivery (for all the actors in the process) whilst highlighting the barriers to entry and potential red-flags.
The assessment is a structured interview resulting in a report in your terms that helps clear the fog and fluff that accompanies blockchain - you will become more informed and confident when dealing with developers, consultancies and ultimately the users of your solution.
Developing your organisations capability in go to market strategy, planning and execution while adding new skills for exploiting opportunities from the collaborative economy.
Throughout the process we work with you to embed the methods, artefacts and skills into your organisation to ensure self sufficiency.